Video Production
Pizza Picasso
Pizza Picasso wanted to create a video promo that resonated with their Gen-Z audience. The goal was to showcase the vibrant and youthful atmosphere of their restaurant while highlighting the aesthetic appeal of their space and food offerings. This promotional video would target teenage guests, encouraging them to visit and share their experiences on social media.
Problems
Pizza Picasso faced several challenges when trying to engage the Gen-Z demographic:
- Difficulty in appealing to a generation that values visually appealing and relatable content.
- Limited resources to craft an engaging and authentic promotional video.
- The need to showcase their restaurant’s unique decoration and youthful vibe effectively.
Solutions
To overcome these challenges, XONDER developed a strategy to ensure the final video delivered maximum impact:
Full Video Control: Crafted a clear vision for the promo, from concept to execution, ensuring the video aligned with Gen-Z preferences.
Targeted Shots: Focused the filming on teenage guests to establish an authentic connection with the target audience.
Appealing Visuals: Highlighted the vibrant and likeable restaurant decorations, capturing the lively atmosphere and aesthetic appeal of Pizza Picasso.
Results
The video promo was a huge success, generating substantial engagement on social media platforms. Teenagers and young adults began sharing their experiences online, resulting in increased foot traffic to the restaurant.
This project demonstrates XONDER’s ability to translate brand visions into powerful visual content that connects with target audiences effectively.
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