Branding
LushAura
To create a captivating and elegant brand identity for LushAura, a cosmetics brand dedicated to luxurious and naturally derived products. The branding needed to reflect sophistication while maintaining a natural and refreshing vibe.
Logo Concept
The LushAura logo embodies elegance and natural beauty. It features soft, flowing lines that evoke a sense of calm and purity, aligning with the brand’s commitment to luxury and sustainability. The typography merges bold and cursive elements to balance sophistication and approachability.
Color Theory
The color palette was chosen to emphasize a sense of natural luxury:
#B7AD70 (Gold) – Reflecting sophistication and timeless elegance.
#FFF0E9 (Cream) – Adding softness and approachability.
#0F0F0F (Black) – Providing contrast and grounding the design.
#F4F4F4 (Light Grey) – Enhancing the airy and modern aesthetic.
Solutions
1. Logo Design:
- Developed a versatile logo with variations suitable for different branding materials (e.g., packaging, digital assets, and signage).
- Focused on creating a strong visual identity that aligns with LushAura’s mission.
2. Brand Identity:
- Designed complementary branding assets, including color guidelines and typography.
- Ensured the visual identity would resonate with target customers.
Results
The final branding delivered:
- A visually cohesive identity that resonates with the target audience.
- An emotional and memorable brand presence that stands out in the local handmade jewelry market.
- Increased customer engagement on digital platforms, with positive feedback on the elegant and gothic appeal of the new branding.
This project demonstrates XONDER’s ability to create elegant and visually captivating brand identities that embody sophistication and resonate with the target audience, ensuring a strong and memorable market presence.
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