XONDER Production
Branding

Penumbra

Penumbra is a local handmade jewelry brand based in Egypt, dedicated to crafting unique beaded jewelry that combines gothic elements with charming, cute designs. The brand’s mission is to create emotional connections with its customers through its jewelry, targeting young and creative women who love sparkle and bold aesthetics.
Penumbra - Gothic Branding Design 1

Target

The goal was to create a logo and brand identity that:
  • Embraces gothic yet elegant aesthetics.
  • Sparks emotion and reflects the charm of the handmade jewelry.
  • Appeals to the brand’s audience of creative, sparkle-loving women.

Challenges

  1. Balancing gothic elements with playful charm without making the brand feel overly dark.
  2. Ensuring the branding is versatile and memorable, suitable for a range of materials from digital platforms to product packaging.
  3. Crafting a logo design that encapsulates the uniqueness and value of Penumbra’s handmade pieces.

Solutions

1. Logo Creation
  • Balancing gothic elements with playful charm without making the brand feel overly dark.
  • Ensuring the branding is versatile and memorable, suitable for a range of materials from digital platforms to product packaging.
  • Crafting a logo design that encapsulates the uniqueness and value of Penumbra’s handmade pieces.
Penumbra - Gothic Branding Design 3.png
Penumbra - Gothic Branding Design 2.png
2. Brand Identity Design

Color Palette:

  • Red Mahogany (HEX #440000): Reflects richness and gothic undertones.
  • Rose Quartz (HEX #F4B3B3): Adds a soft, romantic charm.
  • Blue Lagoon (HEX #002028): Represents mystery and depth.
  • Chalk (HEX #FBF8F0): Offers balance and sophistication.

Typography:

  • Skia & Arial: Chosen for their blend of elegance and readability, reflecting the brand’s artistic yet approachable nature.
3. Brand Applications
  • Applied the logo and colors across marketing materials, including business cards, social media templates, and product packaging.
  • Designed templates for consistent branding on e-commerce platforms and promotional campaigns.
Penumbra - Gothic Branding Design 5.png

Results

The final branding delivered:

    1. A visually cohesive identity that resonates with the target audience.
    2. An emotional and memorable brand presence that stands out in the local handmade jewelry market.
    3. Increased customer engagement on digital platforms, with positive feedback on the elegant and gothic appeal of the new branding.

This project demonstrates XONDER’s expertise in crafting unique and emotionally resonant brand identities that capture the essence of a business and deeply connect with its target audience.

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