Branding & Marketing
Repsol Oil Products
Repsol set out to redefine its brand presence with a dynamic and performance-driven campaign for its premium oil products. The focus was on showcasing the exceptional quality, innovation, and reliability of their Racing, Synthetic, and Sport 10W-40 oils, while establishing a connection with automotive enthusiasts and professionals alike. The campaign effectively highlighted Repsol’s commitment to superior engine performance and customer satisfaction.
Objectives:
- Promote Product Awareness: Showcase Repsol’s range of oil products, including Racing 10W-40, Synthetic 10W-40, and Sport 10W-40.
- Highlight Key Benefits: Emphasize superior engine protection, efficiency, and high-performance standards tailored for diverse automotive needs.
- Engage Target Audience: Drive user interaction through visually appealing and informative social media content.
Approach:
- Design Concept: Developed a sleek and professional design emphasizing Repsol’s signature branding. Focused on clear product displays and engaging call-to-action elements.
- Content Strategy: Created a mix of carousel and single posts highlighting individual product features with a consistent “Available Now” tagline to build urgency.
- Visual Elements: Incorporated Repsol’s brand colors, high-quality product images, and motion-inspired graphics to align with the dynamic automotive industry.
Project Samples
Results:
The Repsol social media campaign achieved impressive results, including increased product awareness, higher engagement rates, a boost in sales, and strengthened brand presence. The visually appealing posts effectively connected with the target audience, driving inquiries and reinforcing Repsol’s reputation as a trusted automotive oil brand.
This project highlights XONDER’s ability to craft impactful branding for Repsol, combining innovation and performance to resonate with their target audience.
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