Social Media Posts

The Taste of Egypt

The Taste of Egypt Store delivers authentic Egyptian flavors through premium spices, baked goods, and curated food kits, celebrating the richness of Egypt’s culinary heritage for food lovers worldwide.
Egyptian cuisine social media marketing

Objective

To create a series of visually appealing and engaging social media posts that promote The Taste of Egypt Store’s unique offerings while highlighting their cultural authenticity and appeal. The campaign focuses on seasonal promotions, product highlights, and engaging polls to enhance audience interaction and boost sales.

Key Deliverables

  1. Product Showcase: Posts for flagship products such as SPYSI spices, kits, and baked goods.
  2. Seasonal Campaigns: Mother’s Day gift bundles and Ramadan-themed treats.
  3. Interactive Polls: Posts like “Sweet or Savory” to drive engagement.
Social Media Posts

Results

  1. Increased Engagement: The interactive polls and recipe-focused posts saw a 30% higher interaction rate compared to previous campaigns.
  2. Boost in Sales: Promotions like the Mother’s Day bundles resulted in a 15% increase in purchases within two weeks.
  3. Audience Growth: The campaign attracted over 2,000 new followers across platforms.

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